Samsung focuses entirely on smart phones this year
Samsung Netherlands this morning during a breakfast session for the Dutch and Belgian press a number of interesting details about its new strategy away. The slogan for this year is “Smartphone for Every Lifestyle”.
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At the Mobile World Congress Samsung did not only international events, including the local press attention was the Korean manufacturer. We started the day with a breakfast at Samsung while an update on the Dutch strategy. The spearhead this year actually smart phones and social media, with the appropriate slogan “Smartphone for Every Lifestyle”. Last year was “Touch for Every Lifestyle” and that’s certainly succeeded, Samsung also showed just how big they have become the touch-segment last year. We are therefore convinced that with smart phones this year will happen again.
Furthermore, this year the sign of the new TouchWiz interface 3.0, both top Bada, Android and Symbian will run so the user really can not see what OS he is busy. What is very nice to meet this new interface is social media, the so-called Social Hub. The idea behind it is that all your social networks, but also your calendar, contacts and mail, as we have gathered useful bijmeer producers.
Something else that Samsung will expand considerably this year is their own application store, something about which we have already heard. Samsung announced that it has a sales model where the developer gets 70% of revenues and Samsung with 30% going to get. Also Samsung will first approve all applications so that applications can own a Samsung alternative to has declined.
